I’ve seen this Photoshop technique used over and over again, it was just about to get old but then I saw it applied to this ad campaign. I don’t know where you’re at in the world but here in California if you’re talking on your cellphone while driving you get a ticket, amen for that.

There’s nothing worse than an accident that could have been avoided, hitting or killing someone while driving your car talking on your cell phone (or worse texting) would have to be just about as bad as drunk driving if not worse. Great work Fundación Seguros Caracas for putting out this public service announcement.

Advertising Agency: La Cocina Publicidad, Caracas, Venezuela
Creative Directors: Gina Strusi, Antonio Siracusano, Alejandro Rincon, Florencio Ros
Art Directors: Gina Strusi, Antonio Siracusano, Alejandro Rincon
Copywriter: Florencio Ros
Photographer: Gustavo Dao

This entry was posted on Wednesday, May 27th, 2009 at 11:05 am and is filed under Advertising, Branding, PSA's. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.