Archive for January, 2010
Saturday, January 30th, 2010
Wow what a treat for the eyes, it’s amazing what we can do with computers these days… reminder this is a commercial for salsa! LOL, they’re selling salsa!!! I wonder what we could come up with if we put this much time, effort and energy into something like world hunger?
Advertising Agency: Goodby, Silverstein & Partners, San Francisco, CA, USA
Creative Director: Rick Condos, Hunter Hindman
Copywriter: Jessica Shank
Art Director: Katie McCarthy
Animation Company: LAIKA/house
Animation Director: Nicholas Weigel
Tags: CA, Commercials, Computer Animation, Goodby, Hunter Hindman, Jessica Shank, laika, laika animation, laika house, LAIKA/house, Nicholas Weigel, Rick Condos, salsa, san francisco, Silverstein & Partners, tostitos, tostitos salsa, tostitos salsa commercial, USA, Video
Posted in Ad Campaigns, Advertising, Commercials, Computer Animation, Videos | No Comments »
Friday, January 29th, 2010
A word from Echo: Coming from someone who wet the bed until about the age of 10 or 11… I’ve got to tell ya I APPRECIATE THESE ADS! LOL, oh my goodness, I remember dreaming going to the bathroom and as soon as I was done I’d wake up disappointed, embarrassed and mentally destroyed.
When I was a kid there weren’t any nighty diapers or wet-pants, I had to be quick to clean or destroy the evidence! LOL, my Mum would wonder where all the sheets went!
What a great ad campaign!
Here’s a word from the company: Bed wetting can be an embarrassing experience for young kids. Now with Huggies Good-Nites, kids can live out their nighttime bathroom dreams worry-free.
The approach: Existing ads for safety pants show bed wetting in a negative light. Blocking accidents becomes the main message. Children must not feel scolded while learning to stop nighttime accidents. Our campaign shows going to the bathroom positively, encouraging parents to alter their stereotypes.
Advertising Agency: Diamond Ogilvy, Seoul, Korea
Executive Creative Director: Wain Choi
Creative Director: Jaehyuk Jang
Art Directors: Changyun Baek, Hyoyeon Kim, Ann Kidder
Copywriters: Hoyoung Kim, Kyungsic Park
Illustrator: Ilsung Na
Tags: Advertising, Ann Kidder, Changyun Baek, Diamond Ogilvy, diapers, Funny Ads, goodnites, Hoyoung Kim, Hyoyeon Kim, illustrations, Ilsung Na, Jaehyuk Jang, Korea, Kyungsic Park, pee pee, pee the bed, Seoul, Wain Choi, wet the bed, wetting the bed
Posted in Ad Campaigns, Advertising, Echo's Favorites, Funny, Illustration | No Comments »
Thursday, January 28th, 2010
Craftsman Tools, in its first social media foray, has a new interactive video campaign featuring “stress tests” on power drills, hammers and other hardware – they will be producing new videos periodically throughout the year.
Craftsman Tools has launched its microsite campaign Craftsman Labs with the following featured videos. Each clip shows a grueling test of the tools’ strength under extreme duress, and Craftsman is seeking fans of the videos to suggest what other tool stunts they would like to see put through similar trials. The campaign may also integrated into a Facebook platform where fans can submit their own video ideas for the Craftsman Labs team, and selected tests will be filmed and added to the site.
Tags: asphalt hammer golf, crafstman, crafstman hammer golf, craftsman tools, hammer golf, hammer golf commercial, Video
Posted in Ad Campaigns, Advertising, Commercials, Videos, Viral Marketing | No Comments »
Thursday, January 28th, 2010
Wrigley’s wanted to position Juicy Fruit as a gum packed full of delicious juicy flavour. Solution: To highlight this ‘Juicier Chew’ benefit DDB Sydney showed various animals and cannibals choosing to chew Juicy Fruit over their usual diet.
Advertising Agency: DDB Sydney, Australia
Photographer: Jeremy Park
Executive Creative Director: Matt Eastwood
Creative Director: Mark Harricks
Art Director: Simon Johnson
Copywriter: Charlie Cook
Producer: Corina Slack
Agency Producer: Bryson Holt
Typographers: Jay Young, Erwin Santoso
3D: Cream
Retoucher: Cream
Tags: Advertising, AUSTRALIA, Bryson Holt, Charlie Cook, Corina Slack, Cream 3d, DDB Sydney, Erwin Santoso, Jay Young, Jeremy Park, Jeremy Park photography, juicy friut, juicy fruit gum, Mark Harricks, Matt Eastwood, Simon Johnson
Posted in Ad Campaigns, Advertising, Illustration | No Comments »
Thursday, January 28th, 2010
First to sign (at titusti.com/rockstar29er) to have his or her name legally changed to Rockstar 29’er will, on completion, receive, as ad states, his “namesake,” a 2010 Titus Rockstar 29’er, value: $6265.
First couple opting (at titusti.com/spandexwedding ) to be married in his and hers Titus racing jerseys will get a video of the ceremony and, on completion, a men’s and a women’s 2010 Titus X Carbon, value: $7600 x 2.
Submit your original Titus tattoo design, plus the size and place you are willing to have it inked. (Submissions and public voting at titusti.com/humanbillboard .) Winner will be filmed getting his or her tattoo and, on completion, receive a 2010 Titus FTM Carbon, value: $5170.
Advertising Agency: TDA Advertising & Design, Boulder, Colorado, USA
Creative Directors: Jonathan Schoenberg, Thomas Dooley
Art Director: Matt Leavitt
Copywriter: Jeremy Seibold
Photographer: Brooks Freehill, Boulder, Colorado, USA
Tags: Ad Campaigns, Advertising, Boulder, Brooks Freehill, Colorado, cycling, Jeremy Seibold, Jonathan Schoenberg, Matt Leavitt, mountain bikes, TDA Advertising & Design, Thomas Dooley, titus cycles, titus cycling, USA
Posted in Ad Campaigns, Advertising, Photography | 1 Comment »
Wednesday, January 27th, 2010
Wow, if you have a sense of humor and aren’t easily offended you’ll enjoy this tasteless bit of satire. If you’re not laughing on the other hand, I’ll try to find a good knock, knock joke for you and post it later.
Tags: apple iPad, commercial, fake commercials, funny commercials, funny vids, iPad, satire, spoofs, the iPad, viral videos, virals
Posted in Commercials, Funny, Videos, Viral Marketing | No Comments »
Wednesday, January 27th, 2010
This is one of the most creative advertising ideas I’ve ever seen… and it’s REAL!
Many beer brands speak to men in a shared tone showing to them that they really understand their needs. Yet, up to know, all intentions where express by a message without and action plan. Andes, the leader beer in the Andina Region of Argentina, presents: Andes Beer: Teletransporter – a revolutionary invention capable of doing something almost impossible: men can now go to a bar and share an Andes beer with friends without having any problems with their girlfriends. Andes Teletransporter Booths have been installed at the main bars of Mendoza, Argentina. Einstein mentioned that teletransportation was impossible since objects could not conduct faster than light. Einstein was wrong!
Legal Notice: Teleportation does not cause any physical non psychological damages. It helps and encourages long lasting couples and friendships. To lie is a sin, teleport is not!
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Chief Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Javier Campopiano
Copywriter: Patricio del Sante
Art Director: Carlos Muller
Designers: Bruno Tortolano, Juan Pedro Porcaro
Agency Producers: Adrian Aspani, Camilo Rojas, Patricio Martinez
Account Director: María Lorena Pascual
Account Executive: Jaime Vidal
Booth designers: AD Productions
Production Company: Primo
Directors: Nico y Martin
Executive Producer: Carolina Cordini
Photography Director: Leandro Fillol
Post-Production Service Company: Cinecolor
Audio Post-Production: Supercharango
Tags: Adrian Aspani, andes beer, andes beer teletransporter, andes teletransporter, andes transporter, argentina, beer commercials, beer teletransporter, Bruno Tortolano, Camilo Rojas, Carolina Cordini, Cinecolor, Commercials, Del Campo Nazca Saatchi & Saatchi, Javier Campopiano, Juan Pedro Porcaro, Leandro Fillol, Mariano Serkin, Maxi Itzkoff, Patricio del Sante, Patricio Martinez, Videos, viral videos, virals
Posted in Ad Campaigns, Advertising, Commercials, Echo's Favorites, Funny, Videos | No Comments »
Tuesday, January 26th, 2010
I definitely have to give Coway an A+ for pushing the boundaries of tasteful advertising! I don’t know about you but when I first saw this ad I knew immediately what they where implying and it made me smile. As far as advertising goes… this works very well I don’t think I’ll ever forget the brand Coway now.
Advertising Agency: Innocean Worldwide, Seoul, Korea
Creative Directors: Jeong Sang Soo, Jung Jun Mo
Art Director: Jung Jun Mo
Graphic Designer: Lee Kyu Uk
Copywriter: Kwon Hye Jin
Production Manager / Photographer: Kwon Jin Woo
Tags: ads, Advertising, coway, coway bidets, coway electronic bidet, Innocean Worldwide, Jeong Sang Soo, Jung Jun Mo, Korea, Kwon Hye Jin, Kwon Jin Woo, Lee Kyu Uk, Seoul, we love you tush
Posted in Ad Campaigns, Advertising, Funny | No Comments »
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