Archive for February, 2010

Polar Light – Sexy People Under Water

Sunday, February 28th, 2010

Polar-Light-dj

These ads make absolutely no sense but hey the images are cool!

Advertising Agency: La Cancha, Caracas, Venezuela
Creative Directors: S.Cappiello, A.Hernandez
Art Director: Luis Peña
Copywriter: Werner Lemke
Illustrator: Anonimus Studio
Photographer: Miguel Angel Alonso
Account Director: Beatriz Urdaneta
Producer agency: Ada Odreman

Dovre – Enchanting Quality and Awesome Underwear

Sunday, February 28th, 2010

Dovre_II

Dovre-I

Dovre its a Norwegian underwear brand since 1922. This year the title for the campaign was Enchanting Quality. We took one of the most known fairy tale character Espen Askeladd, one of his tales and mixed him with the today fashion.

Photographer: Joon Brandt
Additional credits: Øyedrops
Published: February 2010f

Gold’s Gym – Don’t Fake The Sexy, Work it Out!

Friday, February 26th, 2010

golds-1

I think Gold’s might have offended some overweight people by putting out this ad campaign, but then again maybe they motivated more folks to get in the gym and work it out! Either way if you’re tall, short, overweight or skinny… this ad is pretty darn funny and rings true with regard to today’s internet culture. I think Gold’s gym gets a gold star for sticking their neck out and taking a risk with this ad campaign… kudos!

Advertising Agency: jotabequ Grey, San José, Costa Rica
Creative Directors: Alexander Obando, Andrei Bonilla
Art Director / Copywriter: Alexander Obando
Photographer: Noelia Badilla

Pedigree – Cutest Darn Dog Commercial Ever, “The Catch”!

Thursday, February 25th, 2010

Pedigree - Cutest Darn Dog Commercial Ever

Advertising Agency: TBWA Toronto

Sporting Assoc. for the Disabled – Clever Marketing Tactics

Thursday, February 25th, 2010

add-airport-cart

Action for ADD (Sporting Association for the Disabled) that took place in Cumbica International Airport, São Paulo, on January 17th and 18th of 2010. Life-size paper displays showing disabled athletes in wheelchairs were strategically placed on several luggage carts. When passengers used them to carry their bags, it looked as if they were actually pushing the wheelchair of a disabled athlete.

Advertising Agency: age.comunicações, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Art Director: Henrique Mattos, Andre Fukumoto
Copywriter: Daguito Rodrigues, Charles Faria

Suraj Electronics – It Only Takes One Pixel To Tell A Story

Thursday, February 25th, 2010

pixels-1

This ad campaign is ingenious, I absolutely love it! Whoever thought of this idea big kudos to you for letting the creative juices flow. All other electronic companies bow down to Suraj Electronics for they rule the advertising world on this fine day! One pixel… ha… perfect campaign for HD televisions!

Advertising Agency: JWT, New Delhi, India
Creative Director: Soumitra Karnik
Art Director: Kunal Gaur
Copywriter: Sachin Das Burma

Eyelab Optometrist – Get Your Darn Eyes Checked!

Wednesday, February 24th, 2010

Eyelab-1

Eyelab-2

Advertising Agency: Canvas, Cape Town, South Africa
Creative Director: Michael Ipp
Art Director: Tim Church
Copywriter: Jacques Laubscher
Retoucher: Still images, Cape town

Everial – Controlled Archives and Kicking Ass

Wednesday, February 24th, 2010

everial_controlled_archives

What can I say about this ad… it’s simply awesome! Great image and great concept, if I had to sum it up in a phrase… “this ad kicks ass”!

Advertising Agency: Redhouse Y&R, Floreal, Mauritius
Creative Director: Nadine Filipe
Art Director: Helder de Oliveira Filipe
Illustrators: Geneviève Luximon, Frédéric Sénèque
Photographer: Tristan Chaillet
Additional credits: Tim & Fred