Archive for the ‘Advocacy’ Category
Thursday, March 11th, 2010

Advertising Agency: Young & Rubicam Paris, France
Creative Director: Les 6
Art Director: Sébastien Guinet
Ass Art Director: Julien Hérisson
Copywriter: Josselin Pacreau
Photographer: Ben Stockley
Retoucher: Asile
Art buyer: Sylvie Réveillard
Model Maker: Jean Benne

Tags: Asile, Ben Stockley, France, Jean Benne, Josselin Pacreau, Julien Hérisson, Les 6, Sébastien Guinet, surfrider foundation, surfrider foundation europe, Sylvie Reveillard, Young & Rubicam Paris
Posted in Ad Campaigns, Advertising, Advocacy, Environmental | No Comments »
Wednesday, March 10th, 2010

Advertising Agency: Draft FCB, Toronto, Canada
Chief Creative Officer: Robin Heisey
Creative Directors: Joe Piccolo, Chris Taciuk
Art Director: Dan Cantelon
Copywriter: Ryan Grosman
Photographer: Philip Rostron

Tags: Advocacy, canada, Chris Taciuk, Dan Cantelon, Draft FCB, Environmental, Joe Piccolo, Philip Rostron, planet earth, Robin Heisey, Ryan Grosman, toronto, world wildlife fund, wwf
Posted in Ad Campaigns, Advertising, Advocacy, Environmental | No Comments »
Thursday, February 25th, 2010

Action for ADD (Sporting Association for the Disabled) that took place in Cumbica International Airport, São Paulo, on January 17th and 18th of 2010. Life-size paper displays showing disabled athletes in wheelchairs were strategically placed on several luggage carts. When passengers used them to carry their bags, it looked as if they were actually pushing the wheelchair of a disabled athlete.
Advertising Agency: age.comunicações, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Art Director: Henrique Mattos, Andre Fukumoto
Copywriter: Daguito Rodrigues, Charles Faria

Tags: age.comunicações, Andre Fukumoto, brazil, Carlos Domingos, Charles Faria, Daguito Rodrigues, Henrique Mattos, São Paulo, Sporting Association for the Disabled
Posted in Ad Campaigns, Advertising, Advocacy, Outdoor Campaigns | No Comments »
Wednesday, February 24th, 2010

“Smoking is being a slave to tobacco”
This has got to be the best ant-cigarette ad I have ever seen in my life. I love this ad! It’s an attention grabber for sure and that’s what you need to do when campaigning to raise awareness, especially for something as important as this.
I’m not against the other ads I’ve seen with pictures of old burnt out smoker lungs, etc., but this is a refreshing approach to a problem that still plagues the United States and the rest of the world. I still see kids walking home from high school smoking cigarettes… until that is a thing of the past we need to keep thinking of creative ways to get these kids living healthy.
I’ve got to really give it up for the French! The French are already stereotyped as being really heavy smokers, it’s nice to see them being pro-active in this anti-smoking campaign.
Advertising Agency: BDDP & Fils, France

Tags: anti cigarette, BDDP & Fils, cigarette, cigarettes, cigarettes france, France, french smokers, no cigarettes, pants down
Posted in Ad Campaigns, Advertising, Advocacy, Echo's Favorites | No Comments »
Tuesday, February 23rd, 2010

Advertising Agency: DDB Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: O Poon, Paul Chan
Art Director: O Poon
Copywriter: Paul Chan

Tags: Advocacy, crossword puzzle, crosswords, DDB Hong Kong, Jeffry Gamble, O Poon, Paul Chan, puzzle, the world wildlife fund, world wildlife fund, world wildlife fund crossword, wwf, WWF crossword
Posted in Ad Campaigns, Advertising, Advocacy, Environmental | No Comments »
Saturday, February 20th, 2010

Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Director: Pauline Kerleroux
Copywriters: Tereza Sverakova, Igor Paleta
Photographer: Goran Tacevski

Tags: advocacy animals, czech republic, environmental issues, Goran Tacevski, Igor Paleta, Leagas Delaney Prague, Pauline Kerleroux, save the environment, skoda, skoda autos, Tereza Sverakova
Posted in Ad Campaigns, Advertising, Advocacy, Environmental | No Comments »
Thursday, February 18th, 2010

This visual represents the continued fight against AIDS by raising money through the Great Fashion Sale. I’m not sure why they’re spelling “AIDES” with an “E” but errr whatever it’s for a good cause.
Advertising Agency: BETC Euro RSCG, Paris, France
Agency supervisors: Héloïse Hooton, Sylvain Marchand, Eugénie Lefebvre, Maria Galleriu
Creative Director: Stéphane Xiberras
Art Director: Julie Troja
Copywriter: Laurence Badate
Art buying: Isabelle Mocq
Photographers: Suzie Q + Léo Siboni
Producer: Annick Audoux
Studio: Daguerre – Bénédikte, Audrey et Adeline
Retouching: Picto

Tags: Advocacy, aides, aids, aids advocacy, aids awareness, Annick Audoux, Audrey et Adeline, BETC EURO RSCG, Daguerre – Bénédikte, Eugénie Lefebvre, France, Héloïse Hooton, Isabelle Mocq, Julie Troja, Laurence Badate, Maria Galleriu, Paris, Picto, Stéphane Xiberras, Suzie Q + Léo Siboni, Sylvain Marchand
Posted in Ad Campaigns, Advertising, Advocacy, Fashion | No Comments »
Wednesday, February 17th, 2010

Nike launches their new (RED) campaign.

Tags: Advocacy, nike, red laces, red laces saves lives
Posted in Ad Campaigns, Advocacy, Commercials, Videos | No Comments »