Advertising Agency: TBWA/Paris, France
Creative Directors: Eric Holden, Rémi Noel
Art Director: Mohamed Bereche

People with disabilities are not so hot in the news as panda bears, but they also need your help. Fundación Par. Equal ability, equal opportunity.

Advertising Agency: Mccann Erickson Argentina
Chief Creative Director: Sebastián Castañeda
Creative Director: Pancho Esposito / Nacho Coste
Art Director: Nacho Coste
Copywriter: Pancho Esposito
Account Manager: Victoria Ortelli
Illustrator: Hernán Sanchez
Photographer: Julieta García Vazquez
Additional credits: Cosme Argerich (Rancho Producciones)

Advertising Agency: McCann Erickson, Mumbai, India
Creative Directors: Niranjan Kaushik, Akshay Kapnadak
Art Director: Amol Kulkarni
Copywriter: Prajato Guha Thakurta
Additional credits: Harshad Sreedharan, Shashank Lanjekar

The Fragile Childhood activity has begun in 1986 and has been established as a well-known form of activity in Finland. Its goal is to help children who suffer from parental alcohol misuse.

Advertising Agency: Euro RSCG Helsinki, Finland
Creative Director: Marko Vuorensola
Art Director: Joonas Paloheimo
Copywriters: Annu Terho, Juha Koivisto, Vesa Multanen
Illustrator: Joonas Paloheimo
Additional credits: Paul Earl

Advertising Agency: Young & Rubicam Paris, France
Creative Director: Les 6
Art Director: Sébastien Guinet
Ass Art Director: Julien Hérisson
Copywriter: Josselin Pacreau
Photographer: Ben Stockley
Retoucher: Asile
Art buyer: Sylvie Réveillard
Model Maker: Jean Benne

Advertising Agency: Draft FCB, Toronto, Canada
Chief Creative Officer: Robin Heisey
Creative Directors: Joe Piccolo, Chris Taciuk
Art Director: Dan Cantelon
Copywriter: Ryan Grosman
Photographer: Philip Rostron

Action for ADD (Sporting Association for the Disabled) that took place in Cumbica International Airport, São Paulo, on January 17th and 18th of 2010. Life-size paper displays showing disabled athletes in wheelchairs were strategically placed on several luggage carts. When passengers used them to carry their bags, it looked as if they were actually pushing the wheelchair of a disabled athlete.

Advertising Agency: age.comunicações, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Art Director: Henrique Mattos, Andre Fukumoto
Copywriter: Daguito Rodrigues, Charles Faria

“Smoking is being a slave to tobacco”

This has got to be the best ant-cigarette ad I have ever seen in my life. I love this ad! It’s an attention grabber for sure and that’s what you need to do when campaigning to raise awareness, especially for something as important as this.

I’m not against the other ads I’ve seen with pictures of old burnt out smoker lungs, etc., but this is a refreshing approach to a problem that still plagues the United States and the rest of the world. I still see kids walking home from high school smoking cigarettes… until that is a thing of the past we need to keep thinking of creative ways to get these kids living healthy.

I’ve got to really give it up for the French! The French are already stereotyped as being really heavy smokers, it’s nice to see them being pro-active in this anti-smoking campaign.

Advertising Agency: BDDP & Fils, France