I remember using these pencils all throughout my early school school years into my years at art school! Prismacolor you rock! Its nice to see them actually do a little advertising before this ad campaign I hadn’t previously come across any ads for this market with the exception of Crayola. The ads themselves are great, they show what can actually be done with the product and the illustrations themselves are way cool. If you’re from my generation (I don’t actually know what the name of my generation is but err…) you can really appreciate the artwork.

Advertising Agency: JMC YR, Caracas, Venezuela
Executive Creative Directors: Daniel Ascencien, Jairo Gudieo
Creative Director / Copywriter: Maeca Gomez
Art Directors: Francisco Maren, Daniel Ascencien
Illustrator: Francisco Maren
Published: July 2008

Please excuse the pictures I should have taken a little more time to do it properly but I’m a busy little bee these days. In any case so long as we can get past the second rate photography I’d like to kick of a new branch of my blog focusing solely on album cover art and typography. Having been a dj for over a decade I’ve seen some pretty cool cardboard come across my way and I’d like to take this time to share my collection.

I’m starting out with something relatively simple, John Digweeds latest release “Gridlock” from his record label Bedrock. This album cover is 100% type I could hardly believe my eyes when I saw it I just had to swoop it up.

Getting a little closer up here you can see the actual typeface used, I don’t know the exact font that was used but I’ve seen many like it. The closest I could get was this OCR A STD font. You can see the differences I’ve outlined with the dotted lines.

Now for a look at the cover closer up looking straight down.

Again apologies for the lazy camera work, went a little crazy with the flash. Anyways it may seem like a minor detail but I like the little cursor they put at the end of his name. The font totally has a computer feel to it like you’d see it being typed on a computer monitor in some Hollywood movie. “Knock Knock, Neo… follow the white rabbit”.

Now you get a look at the actual type on one side of the record with the track listings, etc.

And now if we flip it over to the next side we get this, really posh “R”. If you’re wondering what the letter stands for its for Renaissance, (Renaissance Recordings).

If you’d like to actually hear the track click the link below and enjoy.