Advertising Agency: Saatchi & Saatchi Sydney, Australia
Music Composer: Simon Lister of Nylon Studios

I like Range Rover cars personally they’re great looking cars but you wouldn’t know that by looking at any of these advertisements. I think a key element to selling a car is to show a picture of it, don’t ya think?

On a positive note I do like the photography in general but I don’t see why they didn’t include a car in the photo-shoot. I can think of a dozen different ways to keep this same concept and show the car too.

One way they could have done it in any of these is to have a windy road disappearing off into the background along with a Range Rover zipping off into the horizon. Something… anything but please let me see the car. I’d even settle for just seeing the back-end of the car disappearing off of the page as it zips by the girl in the picture.

Advertising Agency: Y&R Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Art Director: Mbuso Ndlovu
Copywriter: Sebastian Schneider

What a great commercial from one of the oldest industrial companies around… Peugeot! This commercial is a treat, great soundtrack and wonderful eye candy, enjoy!

The new Peugeot campaign is a spectacular take on the symbols that make it unique: its knack for combining universes, intertwining ideas and blending technologies to craft a new automobile “answer”. This 60-second film is powerful, utterly up-to-the-minute, and ultimately a simple and original creative idea: it is about automobile innovation, engineering and expertise, and about inspiration and Peugeot’s distinctive combination of high standards and emotion. Created by the Parisian agency BETC Euro RSCG, and directed by Michael Gracey (evian Rollerbabies and T- Mobile Dance).

Advertising Agency: BETC EURO RSCG, France
Creative Directors: Rémi Babinet, Anne Cecile Tauleigne
MD TV Department: Fabrice Brovelli
TV Producer: Solene Frank
Production Company: Partizan Midi Minuit
Director: Michael Gracey
Music: “Tonight” by Yuksek
Editors: All you need songs, Savoir Faire
Producer: Has been, Barclay, Universal
Composer : P.A Busson
Sound Production: BETC Music
Sound Design : Fabrice Brovelli & Christophe Caurret
Post Production Company: Mikros image
SFX Supervisor: Julien Meesters

Well these aren’t the worst ads in the world but for some reason I figured Smart Car and the ad agency they hired BBDO would come up with something with at little more spunk! After all this car being so different and small stands out from every other car on the road… shouldn’t the advertising as well? I don’t know if I had to give this ad a grade it would be pushing a sold C+, BBDO normally does better than just average.

Advertising Agency: BBDO, New York, United States of America
Chief Creative Officers: David Lubars, Bill Bruce
Creative Directors: James Clunie, Pierre Lipton
Copywriter: Pierre Lipton

This is such a fun and cool ad, I love the photography and art direction… the kids look so darn happy; what a cool concept!

Advertising Agency: Ogilvy Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Directors: Prabashan G. Pather, Sanjiv Mistry
Copywriters: Sanjiv Mistry, Prabashan G. Pather
Sand Sculptor: Reon Zeff
Photographer: Clive Stewart
Retoucher: Paul Hudson

Most will agree that Germans make great cars. Their tenacity for perfection and focus on engineering almost always produces a quality high end product.

BMW is certainly no exception to this rule, but when it comes to sustainability and the development of alternative fueled vehicles, they have been markedly quiet up until recently with the announcement of their ambiguous electric vehicle (EV) called the City, which didn’t receive that much attention. But BMW’s newest concept set to be unveiled at the Frankfurt Motor Show is sure garner a lot more than just attention.

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To learn more about this car visit the original post at sincerelysustainable.com