“Smoking is being a slave to tobacco”

This has got to be the best ant-cigarette ad I have ever seen in my life. I love this ad! It’s an attention grabber for sure and that’s what you need to do when campaigning to raise awareness, especially for something as important as this.

I’m not against the other ads I’ve seen with pictures of old burnt out smoker lungs, etc., but this is a refreshing approach to a problem that still plagues the United States and the rest of the world. I still see kids walking home from high school smoking cigarettes… until that is a thing of the past we need to keep thinking of creative ways to get these kids living healthy.

I’ve got to really give it up for the French! The French are already stereotyped as being really heavy smokers, it’s nice to see them being pro-active in this anti-smoking campaign.

Advertising Agency: BDDP & Fils, France