Okay this is going under one of my favorites… seriously! What a clever ad campaign, it doesn’t take a genius to figure this out. The thing I really like about this campaign is they can keep doing this for a long time to come.

Six months or a year from now they can come out with a second wave of ads with new toys and people will still get it. I’m actually hoping that they do, this is something to look forward to. LOL, it would be even cooler if they sold the stuffed animals on the website too!

Website’s pretty cool too… go check it out!

Advertising Agency: TBWA\Frederick, Santiago, Chile
Executive Creative Director: Pablo Leiva
Art Director: Daniel Cáceres
Copywriter: Kote Kaid
Illustrator: Osvaldo Salazar
Photographer: Cristián Costa