Archive for the ‘Outdoor Campaigns’ Category
Thursday, February 25th, 2010
Action for ADD (Sporting Association for the Disabled) that took place in Cumbica International Airport, São Paulo, on January 17th and 18th of 2010. Life-size paper displays showing disabled athletes in wheelchairs were strategically placed on several luggage carts. When passengers used them to carry their bags, it looked as if they were actually pushing the wheelchair of a disabled athlete.
Advertising Agency: age.comunicações, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Art Director: Henrique Mattos, Andre Fukumoto
Copywriter: Daguito Rodrigues, Charles Faria
Tags: age.comunicações, Andre Fukumoto, brazil, Carlos Domingos, Charles Faria, Daguito Rodrigues, Henrique Mattos, São Paulo, Sporting Association for the Disabled
Posted in Ad Campaigns, Advertising, Advocacy, Outdoor Campaigns | No Comments »
Monday, February 15th, 2010
Kong is a chain of street/skate wear shops specializing in limited & collectable trainers. The handle of the bags makes the lace of the trainer.
Advertising Agency: Rave Communications, Birmingham, UK
Creative Director: Jamie Buckingham
Illustrator: Terry Dean
Tags: Advertising, bag design, Birmingham, indusrial design, Jamie Buckingham, kong bag, kong shoe bag, kong shoes, Rave Communications, shoe bag, Terry Dean, u.k.
Posted in Ad Campaigns, Advertising, Fashion, Outdoor Campaigns | No Comments »
Friday, November 6th, 2009
This is the outdoor campaign for the film 2012 in Brazil. Action in the subway Cantagalo, in Copacabana – Rio de Janeiro, where a patch of about 45m on each side simulates a flood the subway. Pretty dang cool huh?
Advertising Agency: Espaço/Z, Rio de Janeiro, Brazil
Creative Director: Antônio Guerra, Zé Maria de Oliveira.
Art Director: Filippe Vidal, Murilo Silvio, Julio Costa, Antônio Guerra
Copywriter: Felippe Mendonça
Tags: Advertising, advertising in brasil, advertising in brazil, Antônio Guerra, brasil, brazil, Espaço/Z, Felippe Mendonça, Filippe Vidal, Julio Costa, Murilo Silvio, Rio de Janeiro, Zé Maria de Oliveira.
Posted in Ad Campaigns, Advertising, Outdoor Campaigns | No Comments »
Tuesday, October 20th, 2009
This ad campaign was brought to you by: seethepersonnottheage.com
“This is proof you can have wrinkles and still do a good job.”
“Notice how being wrinkly makes you more interesting?”
“Notice how being wrinkly makes you more interesting?”
Advertising Agency: Newhaven, Edinburgh, UK
Art Director: Rufus Wedderburn
Copywriter: Chris Watson
Agency Producer: Helen Clyne
Account managers: Fiona Stirling, Tracey Macintosh, Caroline Simpson
Tags: Advertising, billboards, outdoor ads, outdoor advertising, Scottish Government, Typography
Posted in Advertising, Outdoor Campaigns, Typography | No Comments »
Friday, September 4th, 2009
A local beauty salon franchise in Indonesia, “Johnny Andrean” launched a hair-strengthening product. They wanted to communicate it with a low budget but with an impactful result. Fortune Indonesia created the outdoor campaign handles to engage the public.
Client: Johnny Andrean
Agency: Fortune Indonesia
Account manager: Sharon Masita
Creative Director: Wayrizal
Art Director: Anthony Kaunang
Art Director: Rizki Darmawan
Copywriter: Sadewo
Agency Producer: Citra Ramadhani
Agency Producer: Rizki Rahmanto
Tags: Advertising, Anthony Kaunang, Citra Ramadhani, Fortune Indonesia, Johnny Andrean, marketing, Rizki Darmawan, Rizki Rahmanto, Sadewo, Sharon Masita, Wayrizal
Posted in Advertising, Outdoor Campaigns | No Comments »
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