www.casualtyofdesign.com » Outdoor Campaigns http://casualtyofdesign.com Thu, 22 Apr 2010 21:48:23 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Sporting Assoc. for the Disabled – Clever Marketing Tactics http://casualtyofdesign.com/2010/02/sporting-assoc-for-the-disabled-clever-marketing-tactics/ http://casualtyofdesign.com/2010/02/sporting-assoc-for-the-disabled-clever-marketing-tactics/#comments Thu, 25 Feb 2010 14:51:53 +0000 admin http://casualtyofdesign.com/?p=4978 add-airport-cart

Action for ADD (Sporting Association for the Disabled) that took place in Cumbica International Airport, São Paulo, on January 17th and 18th of 2010. Life-size paper displays showing disabled athletes in wheelchairs were strategically placed on several luggage carts. When passengers used them to carry their bags, it looked as if they were actually pushing the wheelchair of a disabled athlete.

Advertising Agency: age.comunicações, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Art Director: Henrique Mattos, Andre Fukumoto
Copywriter: Daguito Rodrigues, Charles Faria

]]> http://casualtyofdesign.com/2010/02/sporting-assoc-for-the-disabled-clever-marketing-tactics/feed/ 0 Kong – Laced Shoe Bag http://casualtyofdesign.com/2010/02/kong-laced-shoe-bag/ http://casualtyofdesign.com/2010/02/kong-laced-shoe-bag/#comments Mon, 15 Feb 2010 15:53:44 +0000 admin http://casualtyofdesign.com/?p=4773 kong3low

Kong is a chain of street/skate wear shops specializing in limited & collectable trainers. The handle of the bags makes the lace of the trainer.

Advertising Agency: Rave Communications, Birmingham, UK
Creative Director: Jamie Buckingham
Illustrator: Terry Dean

]]> http://casualtyofdesign.com/2010/02/kong-laced-shoe-bag/feed/ 0 2012 Ad Campaign in Brazil http://casualtyofdesign.com/2009/11/2012-ad-campaign-in-brazil/ http://casualtyofdesign.com/2009/11/2012-ad-campaign-in-brazil/#comments Fri, 06 Nov 2009 15:26:03 +0000 admin http://casualtyofdesign.com/?p=3685 2012-outdoor

This is the outdoor campaign for the film  2012 in Brazil. Action in the subway Cantagalo, in Copacabana – Rio de Janeiro, where a patch of about 45m on each side simulates a flood the subway. Pretty dang cool huh?

Advertising Agency: Espaço/Z, Rio de Janeiro, Brazil
Creative Director: Antônio Guerra, Zé Maria de Oliveira.
Art Director: Filippe Vidal, Murilo Silvio, Julio Costa, Antônio Guerra
Copywriter: Felippe Mendonça

]]> http://casualtyofdesign.com/2009/11/2012-ad-campaign-in-brazil/feed/ 0 Scottish Government: See the Person Not the Age, Interesting http://casualtyofdesign.com/2009/10/scottish-government-see-the-person-not-the-age-interesting/ http://casualtyofdesign.com/2009/10/scottish-government-see-the-person-not-the-age-interesting/#comments Tue, 20 Oct 2009 16:12:31 +0000 admin http://casualtyofdesign.com/?p=3537 This ad campaign was brought to you by: seethepersonnottheage.com

wrinkly-2

“This is proof you can have wrinkles and still do a good job.”

wrinkly-1

“Notice how being wrinkly makes you more interesting?”

wrinkly-1

“Notice how being wrinkly makes you more interesting?”

Advertising Agency: Newhaven, Edinburgh, UK
Art Director: Rufus Wedderburn
Copywriter: Chris Watson
Agency Producer: Helen Clyne
Account managers: Fiona Stirling, Tracey Macintosh, Caroline Simpson

]]> http://casualtyofdesign.com/2009/10/scottish-government-see-the-person-not-the-age-interesting/feed/ 0 Johnny Andrean, Ponytail Train Handles http://casualtyofdesign.com/2009/09/johnny-andrean-ponytail-train-handles/ http://casualtyofdesign.com/2009/09/johnny-andrean-ponytail-train-handles/#comments Fri, 04 Sep 2009 21:07:30 +0000 admin http://casualtyofdesign.com/?p=3024 ponytail

A local beauty salon franchise in Indonesia, “Johnny Andrean” launched a hair-strengthening product. They wanted to communicate it with a low budget but with an impactful result. Fortune Indonesia created the outdoor campaign handles to engage the public.

Client: Johnny Andrean
Agency: Fortune Indonesia
Account manager: Sharon Masita
Creative Director: Wayrizal
Art Director: Anthony Kaunang
Art Director: Rizki Darmawan
Copywriter: Sadewo
Agency Producer: Citra Ramadhani
Agency Producer: Rizki Rahmanto

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