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Advertising Agency: D/Araújo, Florianópolis/SC Brazil
Creative Director: Alexandre Guedes
Art Director: Gustavo Luz
Copywriters: Eduardo Fagundes, Thiago Zandonai
Photographer: Walmor de Oliveira
Archive for the ‘Photography’ Category
Dovre – Enchanting Quality and Awesome Underwear
Sunday, February 28th, 2010
Dovre its a Norwegian underwear brand since 1922. This year the title for the campaign was Enchanting Quality. We took one of the most known fairy tale character Espen Askeladd, one of his tales and mixed him with the today fashion.
Photographer: Joon Brandt
Additional credits: Øyedrops
Published: February 2010f
Erika Dufour – Sassy Photographer Extraordinaire
Tuesday, February 23rd, 2010
When is the last time you met a pretty girl who could do a pirouette, snap a killer photo and have your back in a street fight? LOL, well unless you’ve had the pleasure of making the acquaintance of one of Chicago’s hottest shutterbugs Erika Dufour… chances are you haven’t!
Thanks to the omnipotent powers of Twitter I’ve been fortunate enough to cross paths with the aforementioned feminine prowess and I’ve got to tell you… talent is an understatement. Canadian born photographer Erika Dufour now resides in Chi-Town and is holding it down! She has her own studio in central Chicago and as you can see, she’s doing quite well.
I was very impressed when I went to her website, the range and variety of her work is testament to her studies at Columbia College and years of real world experience. I could go on giving kudos for days but instead why don’t I let her work speak for itself!
Sky HD – Digital Perfection and Pixel Destruction
Friday, February 19th, 2010
Advertising Agency: 1861united, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Art Director: Aureliano Fontana
Copywriter: Luca Beato
Illustrator: Xchanges
Post Production: German Finko
Xbox 360 – VooDoo Wireless Contoller
Friday, February 19th, 2010
I’m digging the concept here… get it? Wireless controller kinda like a voodoo doll! Ah’ha ingenious I say, ingenious!
Advertising Agency: FP7/BAH, Bahrain
Executive Creative Director: Parsoon Joshi
Creative Director: Fadi Yaish
Art Director: Supparat Thepparat
Copywriter: kongpope siriwattanagarn
Photographer: Anuchai -Remix Bangkok
Account manager: Govind Pandey
Parx Hanger Heads – Who Do You Want To Be Today?
Wednesday, February 17th, 2010
Everyone of us wants to be someone new everyday. And by wearing a new look each day, we bring this dream alive. The parx website idea was born out of this desire. As the clients cut budgets and wanted to go online, the idea achieved sales even though print and television were left out of the plan. Anyone could go online, choose their attire and complete the picture by uploading their face-pic. This brought alive the concept of ‘who do you want to be today?’ as they could try out various avatars without stepping out. As this virtual catalog / trial-room recorded a high number of trials, the campaign was taken further in print and also in film.
Advertising Agency: Dentsu Marcom, Mumbai, India
National Creative Directors: Adrian Mendonza
Creative Directors: Vivek Shinde, Prabir Sengupta
Art Director: Nihar Kanungo
Copywriter: Prabir Sengupta
Photographer: Vinay Mahidhar
Range Rover Ads – Uuuah They’re Okay, I Guess?
Tuesday, February 16th, 2010
I like Range Rover cars personally they’re great looking cars but you wouldn’t know that by looking at any of these advertisements. I think a key element to selling a car is to show a picture of it, don’t ya think?
On a positive note I do like the photography in general but I don’t see why they didn’t include a car in the photo-shoot. I can think of a dozen different ways to keep this same concept and show the car too.
One way they could have done it in any of these is to have a windy road disappearing off into the background along with a Range Rover zipping off into the horizon. Something… anything but please let me see the car. I’d even settle for just seeing the back-end of the car disappearing off of the page as it zips by the girl in the picture.
Advertising Agency: Y&R Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Art Director: Mbuso Ndlovu
Copywriter: Sebastian Schneider
iG Elas – Einstein and Gandhi Liked The Same Woman!
Friday, February 12th, 2010
I love this ad campaign, dang it… why didn’t I think of this first!
Advertising Agency: Lew’Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Manir Fadel, Luciano Lincoln
Art Director: Bruno Cardoso
Copywriter: David Bessler
Art Buyers: Giuliano Springhetti, Daniela Picchiai
Photography: Ale Catan
Image treatment: Platinum
Graphics: Katia Bontempo, Marcos Pedra
Account Team: Marcio Oliveira, Ricardo Forli, Guilherme Bernardes, Pedro Mesquita
Media Team: Luiz Ritton, Fabio Walker, Débora Veloso
Planiners: Daniel de Tomazo, Tatiana Tsukamoto