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Advertising Agency: zig, Toronto, Canada
Creative Director: Martin Beauvais
Associate Creative Directors: Michael Murray, Jason Hill
Art Director: Craig Ferguson
Copywriter: Steven Barr
Additional credits: Grace Castenada (Coach), Sheri Hachey (Team Leader), Lynn Sivec (Strategic Planner)
What an awesome ad campaign I love all of these especially the dictionary one. God only knows how many times I’ve had a good domain idea and thought it was a one of a kind only to find out it’s already been bought. The worst part is when people don’t even use the domain they just buy it and put a for sale or farm page up… grrrr!!!
Campaign Title: Naming Complexities
Client: Albert Dali Naming Consultants
Client Website: www.albertdali.com
Agency: Lucifer Labs, Chennai, India.
Copy: Anantha Narayan
Art Director: Anantha Narayan
Advertising Agency: WAX Partnership, Canada
Creative Directors: Sebastien Wilcox, Joe Hospodarec
Art Director: Brad Connell
Copywriter: Stephanie Bialik
Illustrator: Magnus M. Bratteng
“My girlfriend just caught me with another girl.”
“Studying all night for not failing the exam.”
“Power went off just before saving the file.”
Advertising Agency: Espiral DP, Guayaquil, Ecuador
Creative Directors: Wadih Antón, Fernando Logroño
Art Director: Fernando Logroño
Copywriter: Wadih Anton
“Identities can be shaped. Attitude can be infused. Life can be breathed into a single word. No wonder, to us, our work is our God.”
“Art immortalizes. It brings life to an empty canvas by infusing it with a thousands of images. Truly, we do see God in every Art.”
“It’s surprising how little things that usually escape the human eye can come together and create something larger than life. Truly, for us, God lies in the details.”
Advertising Agency: DRAFTFCB+ULKA, Mumbai, India
National Creative Director: K S Chakravarthy
Creative Director: Haresh Moorjani
Art Director / Typographer: Balakrishna Gajelli
Illustrators: Balakrishna Gajelli, Vijaykumar Vasala
Copywriter: Monica Datta
I really like the idea behind this ad and it plays well with the product being a Sunblock lotion. The names they chose to use in this campaign are perfect!
Advertising Agency: DM9JaymeSyfu, Manila, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director / Copywriter: Louie Sotto
Creative: Allan Montayre
Art Director: Herbert Hernandez
Producer: Jess Ramo
Photographer: Paolo Gripo
Cleveland—A breaking poster campaign for Kent State University’s WKSU Folk Festival, Nov. 5–14, is based on old-style letterforms arranged in the shape of a banjo, America’s only home-invented musical instrument. A new Web site, kentstatefolkfestival.org , the festival’s first year-round online presence, will also be introduced. WKSU’s live and streaming audiences make it the world’s most widely listened-to folk programming. The campaign is by advertising agency Marcus Thomas, Cleveland.
The poster’s type-based design is reminiscent of ’50s era coffee house folk concert posters, which were often composed from woodcut letters. In the current version, digital type was reproduced via silk-screen, in a contemporary, 3-color palette of blue, green and brown. Art director and backyard screen printer Ryan Wolfe notes, “Compared to digital, silk screening gave us a more organic blend of color layers, which befit this handcrafted music.”
Besides the 12” x 18” posters, the banjo motif will appear on concert programs, direct mail, tickets and badges.
The new Web site will feature an online “bulletin board” with historical information on this year’s festival artists, which include The Del McCoury Band (bluegrass; performing 50 years); Greg Brown and (one-time Jefferson Airplane guitarist) Jorma Kaukonen; and Edwin Colón Zayas and the Masters of Puerto Rican Roots Music.
Creative credits: Marcus Thomas ECD Joanne Kim, AD/illustrator/screen printer Ryan Wolfe, copywriter Kevin Delsanter, screen printer TJ Prochaska, and online developer Nick Zwinggi. Online photography is by Russell Lee, Cleveland.
Marcus Thomas LLC is an integrated marketing communications agency with offices in Cleveland and Youngstown, Ohio, and billings of $86 million from clients including Nestlé, MTD Products (lawn tractors), Diebold, Johnsonite, Tarkett, Swagelok, Alcoa Wheel Products, and the Ohio Lottery, among others. www.marcusthomasllc.com
Submitted by: Dan Barron of Conroy Barron Public Relations
You don’t see Everlast around too much anymore especially in the shadow of new companies like “Tap Out” and “Affliction”. Everlast is best known for their presence in the world of boxing; What some people don’t know is that Everlast is now making their push to snatch a share of the MMA world! I wish them all the luck in the world especially because I’m sick and tired of seeing all these gym rats running around with tight Affliction t-shirts on (at the grocery store, at yoga, at nice restaurants, etc.)!
I really like the typography but I’m not too sure it’s what Everlast needs marketing wise to make an impact on their target demographic. I don’t think the average muscle head, protein shake drinking… arm bar submitting guy cares about typography. I on the other hand can appreciate it… so for that, kudos Everlast but you probably should have played it safe with girls in bikinis or pit bulls graphics and tattoo art!
Advertising Agency: JWT, Dubai, UAE
Art Directors / Copywriters: Adrian An, Peter Moyse
Photographer: Tina Patni
Illustrators: Adrian An, Jun Gomez Jr
Typographer: Adrian An
Retoucher: Ashish Vaze
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