Archive for the ‘Typography’ Category

Bombay City Red Cross – Typography With and Amazing Stories

Tuesday, March 30th, 2010

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Advertising Agency: McCann Erickson, Mumbai, India
Creative Directors: Niranjan Kaushik, Akshay Kapnadak
Art Director: Amol Kulkarni
Copywriter: Prajato Guha Thakurta
Additional credits: Harshad Sreedharan, Shashank Lanjekar

Durex Condoms Plays with Typography

Thursday, March 11th, 2010

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Well I have to give it up for the creativity but I’m not too sure how well this would go over in the eyes of the general public. I don’t think this ad was actually made by Durex, this seems like a student project maybe. It’s funny… and the ad would certainly grab a lot of attention but I don’t think Durex would want the blow back that would come with making an ad like this public. I will say however it’s perfect for the blogosphere and viral advertising!

Designer: Andrej Krahne

Newstalk 1010 – Wacky Headlines

Thursday, March 4th, 2010

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Advertising Agency: zig, Toronto, Canada
Creative Director: Martin Beauvais
Associate Creative Directors: Michael Murray, Jason Hill
Art Director: Craig Ferguson
Copywriter: Steven Barr
Additional credits: Grace Castenada (Coach), Sheri Hachey (Team Leader), Lynn Sivec (Strategic Planner)

Albert Dali – All The Good Women Are Taken!

Saturday, February 20th, 2010

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What an awesome ad campaign I love all of these especially the dictionary one. God only knows how many times I’ve had a good domain idea and thought it was a one of a kind only to find out it’s already been bought. The worst part is when people don’t even use the domain they just buy it and put a for sale or farm page up… grrrr!!!

Campaign Title: Naming Complexities
Client: Albert Dali Naming Consultants
Client Website: www.albertdali.com
Agency: Lucifer Labs, Chennai, India.
Copy: Anantha Narayan
Art Director: Anantha Narayan

Mitchell Eye Center – Typography

Thursday, December 31st, 2009

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Advertising Agency: WAX Partnership, Canada
Creative Directors: Sebastien Wilcox, Joe Hospodarec
Art Director: Brad Connell
Copywriter: Stephanie Bialik
Illustrator: Magnus M. Bratteng

Aspirin, Headaches, Infidelity and Typography

Thursday, December 17th, 2009

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“My girlfriend just caught me with another girl.”

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“Studying all night for not failing the exam.”

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“Power went off just before saving the file.”

Advertising Agency: Espiral DP, Guayaquil, Ecuador
Creative Directors: Wadih Antón, Fernando Logroño
Art Director: Fernando Logroño
Copywriter: Wadih Anton

Super Creative – Typography

Tuesday, December 1st, 2009

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“Identities can be shaped. Attitude can be infused. Life can be breathed into a single word. No wonder, to us, our work is our God.”

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“Art immortalizes. It brings life to an empty canvas by infusing it with a thousands of images. Truly, we do see God in every Art.”

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“It’s surprising how little things that usually escape the human eye can come together and create something larger than life. Truly, for us, God lies in the details.”

Advertising Agency: DRAFTFCB+ULKA, Mumbai, India
National Creative Director: K S Chakravarthy
Creative Director: Haresh Moorjani
Art Director / Typographer: Balakrishna Gajelli
Illustrators: Balakrishna Gajelli, Vijaykumar Vasala
Copywriter: Monica Datta

Shaq Still Casting a Shadow Over Kobe – Coppertone

Monday, November 30th, 2009

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I really like the idea behind this ad and it plays well with the product being a Sunblock lotion. The names they chose to use in this campaign are perfect!

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Advertising Agency: DM9JaymeSyfu, Manila, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director / Copywriter: Louie Sotto
Creative: Allan Montayre
Art Director: Herbert Hernandez
Producer: Jess Ramo
Photographer: Paolo Gripo