This pretty much puts things in perspective eh? We humans are big scary monsters to the rest of the animal kingdom, we cut, plow and destroy all around… we dominate! The ads drive the point home and the illustrations are 5 out of 5 stars, great work!

I never really thought about it from a spiders perception… dang we’re pretty darn big aren’t we? Maybe I’ll remember that next time I get in the shower and there is a spider chilling in the tub!

Advertising Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Christoph Everke
Copywriter: Cosimo Moeller
Art Director: Alexander Nagel
Account Supervisors: Christiane Broch, Nadine Wintrich