This is the latest print ad campaign from Guinness, the tag line is “Every man has a dark side”. I like the face painting and the photography but I’m not too sure how well this will hit with the average beer drinker. I will say however, it’s a nice change from the typical Budweiser “girls in bikinis” or “guy picking up hot girl at the bar” shtick!

Advertising Agency: BBDO Shanghai, China
Creative Directors: WF Leong, Andrew Lok, John So
Art Directors: Yohan Si, WF Leong
Copywriters: Andrew Lok, WF Leong
Illustrator: Edwin Ho
Photographer: Edwin Ho
Additional credits: Rick Doerr