www.casualtyofdesign.com » Sascha Hanke http://casualtyofdesign.com Thu, 22 Apr 2010 21:48:23 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Typography With A Jewish Sense Of Humor http://casualtyofdesign.com/2009/07/typography-with-a-jewish-sense-of-humor/ http://casualtyofdesign.com/2009/07/typography-with-a-jewish-sense-of-humor/#comments Fri, 03 Jul 2009 18:19:29 +0000 admin http://casualtyofdesign.com/?p=2562 jewish-header

The typography in this ad campaign is so cool it makes me want to pinch somebody! I know what you’re thinking… I’m the kind of guy who would probably find any excuse to pinch anyone, and you’re right! The fact still remains that the typography in this campaign is kicking some major gluteus maximus.

The look is just amazing the message I’m not so sure about. The tagline if you look closely at the bottom by the logo says “For People With A Jewish Sense of Humor”. I kind of laughed when I read it and then when you put it in context with the different ads main messages it’s slightly more humorous but it does seem a little risky that they might offend the Jewish community.

Being a hair salon based in GERMANY, you’d think they’d keep the Jewish humor to a minimum but I don’t know the first thing about the political and social climate of Germany so I’m going to assume they know what they’re doing. In any case if attention is what they wanted then by golly they got it.

Advertising Agency: Jung von Matt / Elbe
Art Directions: Jens Pfau, Arne Weitkämper
Copywriters: Sascha Hanke, Tobias Grimm, Christoph Breitbach
Illustrators: Arne Weitkämper, Nelli Quiring, Julia Stoffer

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This is one cool commercial for the Dortmund concert hall in Germany. Very creative and entertaining, this is the second ad I’ve seen from them this year both very good.

Advertising Agency: Jung von Matt/Elbe, Germany
Executive Creative Directors: Sascha Hanke, Wolf Heumann
Art Director: Patrik Hartmann
Copywriter: Michael Okun
Management Consultant: Rolf Kutzera
Project Manager: Nina Gerwing
Junior Project Manager: Elena Pfluger
Producer: Thomas Nabbefeld
Production: Bigfish Berlin
Director: Simon Ladefoged
Camera: Kristian Leschner

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Advertising Agency: Jung von Matt/Elbe GmbH, Hamburg, Germany Creative Directors: Andreas Ottensmeier, Harald Gasper, Sascha Hanke Art Director: Roman Mitterer Copywriters: Dirk Winkler, Christine Graf

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