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Advertising Agency: WAX Partnership, Canada
Creative Directors: Sebastien Wilcox, Joe Hospodarec
Art Director: Brad Connell
Copywriter: Stephanie Bialik
Illustrator: Magnus M. Bratteng
Posts Tagged ‘type art’
Aspirin, Headaches, Infidelity and Typography
Thursday, December 17th, 2009
“My girlfriend just caught me with another girl.”
“Studying all night for not failing the exam.”
“Power went off just before saving the file.”
Advertising Agency: Espiral DP, Guayaquil, Ecuador
Creative Directors: Wadih Antón, Fernando Logroño
Art Director: Fernando Logroño
Copywriter: Wadih Anton
Super Creative – Typography
Tuesday, December 1st, 2009
“Identities can be shaped. Attitude can be infused. Life can be breathed into a single word. No wonder, to us, our work is our God.”
“Art immortalizes. It brings life to an empty canvas by infusing it with a thousands of images. Truly, we do see God in every Art.”
“It’s surprising how little things that usually escape the human eye can come together and create something larger than life. Truly, for us, God lies in the details.”
Advertising Agency: DRAFTFCB+ULKA, Mumbai, India
National Creative Director: K S Chakravarthy
Creative Director: Haresh Moorjani
Art Director / Typographer: Balakrishna Gajelli
Illustrators: Balakrishna Gajelli, Vijaykumar Vasala
Copywriter: Monica Datta
Everlast Looks to TKO – MMA with Typography Uppercut!
Tuesday, November 3rd, 2009
You don’t see Everlast around too much anymore especially in the shadow of new companies like “Tap Out” and “Affliction”. Everlast is best known for their presence in the world of boxing; What some people don’t know is that Everlast is now making their push to snatch a share of the MMA world! I wish them all the luck in the world especially because I’m sick and tired of seeing all these gym rats running around with tight Affliction t-shirts on (at the grocery store, at yoga, at nice restaurants, etc.)!
I really like the typography but I’m not too sure it’s what Everlast needs marketing wise to make an impact on their target demographic. I don’t think the average muscle head, protein shake drinking… arm bar submitting guy cares about typography. I on the other hand can appreciate it… so for that, kudos Everlast but you probably should have played it safe with girls in bikinis or pit bulls graphics and tattoo art!
Advertising Agency: JWT, Dubai, UAE
Art Directors / Copywriters: Adrian An, Peter Moyse
Photographer: Tina Patni
Illustrators: Adrian An, Jun Gomez Jr
Typographer: Adrian An
Retoucher: Ashish Vaze
Typography With A Jewish Sense Of Humor
Friday, July 3rd, 2009
The typography in this ad campaign is so cool it makes me want to pinch somebody! I know what you’re thinking… I’m the kind of guy who would probably find any excuse to pinch anyone, and you’re right! The fact still remains that the typography in this campaign is kicking some major gluteus maximus.
The look is just amazing the message I’m not so sure about. The tagline if you look closely at the bottom by the logo says “For People With A Jewish Sense of Humor”. I kind of laughed when I read it and then when you put it in context with the different ads main messages it’s slightly more humorous but it does seem a little risky that they might offend the Jewish community.
Being a hair salon based in GERMANY, you’d think they’d keep the Jewish humor to a minimum but I don’t know the first thing about the political and social climate of Germany so I’m going to assume they know what they’re doing. In any case if attention is what they wanted then by golly they got it.
Advertising Agency: Jung von Matt / Elbe
Art Directions: Jens Pfau, Arne Weitkämper
Copywriters: Sascha Hanke, Tobias Grimm, Christoph Breitbach
Illustrators: Arne Weitkämper, Nelli Quiring, Julia Stoffer
Portuguese Never Looked So Damn Good – Typography
Wednesday, March 25th, 2009
When it comes to the most beautiful languages of the world in my opinion, French and Portuguese are tied for first place. I found a wonderful new ad for the Yazigi school made by ad agency ESPM from São Paulo, Brasil. The artwork is wonderful, groovy fun e beleza!
We teach you all English levels: Beginner, intermediate, advanced and Arnold Schwarzenegger.
Of course speaking another language helps your career. Who else kisses up to the boss in two different languages?
Art Director: Rodrigo Daud
Copywriter: Otávio Mastrogiuseppe
Illustrator: Rodrigo Daud