Posts Tagged ‘type’
Thursday, December 17th, 2009

“My girlfriend just caught me with another girl.”

“Studying all night for not failing the exam.”

“Power went off just before saving the file.”
Advertising Agency: Espiral DP, Guayaquil, Ecuador
Creative Directors: Wadih Antón, Fernando Logroño
Art Director: Fernando Logroño
Copywriter: Wadih Anton

Tags: aspirina, Ecuador, Espiral DP, Fernando Logroño, fonts, Graphic Design, Guayaquil, type, type aret, type art, Typography, typography art, Wadih Antón
Posted in Ad Campaigns, Advertising, Graphic Design, Typography | No Comments »
Tuesday, December 1st, 2009

“Identities can be shaped. Attitude can be infused. Life can be breathed into a single word. No wonder, to us, our work is our God.”

“Art immortalizes. It brings life to an empty canvas by infusing it with a thousands of images. Truly, we do see God in every Art.”

“It’s surprising how little things that usually escape the human eye can come together and create something larger than life. Truly, for us, God lies in the details.”
Advertising Agency: DRAFTFCB+ULKA, Mumbai, India
National Creative Director: K S Chakravarthy
Creative Director: Haresh Moorjani
Art Director / Typographer: Balakrishna Gajelli
Illustrators: Balakrishna Gajelli, Vijaykumar Vasala
Copywriter: Monica Datta

Tags: art, Balakrishna Gajelli, DRAFTFCB, DRAFTFCB+ULKA, font art, fonts, Haresh Moorjani, Illustration, india, K S Chakravarthy, Monica Datta, mumbai, type, type art, Typography, Vijaykumar Vasala
Posted in Ad Campaigns, Advertising, Illustration, Typography | No Comments »
Monday, November 30th, 2009

I really like the idea behind this ad and it plays well with the product being a Sunblock lotion. The names they chose to use in this campaign are perfect!



Advertising Agency: DM9JaymeSyfu, Manila, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director / Copywriter: Louie Sotto
Creative: Allan Montayre
Art Director: Herbert Hernandez
Producer: Jess Ramo
Photographer: Paolo Gripo

Tags: Allan Montayre, coppertone, coppertone sunblock, DM9JaymeSyfu, Eugene Demata, fonts, Herbert Hernandez, Jess Ramo, Manila, Merlee Jayme, Paolo Gripo, philippines, shaq vs kobe, sunblock, type, Typography
Posted in Ad Campaigns, Advertising, Illustration, Typography | No Comments »
Tuesday, November 3rd, 2009

You don’t see Everlast around too much anymore especially in the shadow of new companies like “Tap Out” and “Affliction”. Everlast is best known for their presence in the world of boxing; What some people don’t know is that Everlast is now making their push to snatch a share of the MMA world! I wish them all the luck in the world especially because I’m sick and tired of seeing all these gym rats running around with tight Affliction t-shirts on (at the grocery store, at yoga, at nice restaurants, etc.)!
I really like the typography but I’m not too sure it’s what Everlast needs marketing wise to make an impact on their target demographic. I don’t think the average muscle head, protein shake drinking… arm bar submitting guy cares about typography. I on the other hand can appreciate it… so for that, kudos Everlast but you probably should have played it safe with girls in bikinis or pit bulls graphics and tattoo art!


Advertising Agency: JWT, Dubai, UAE
Art Directors / Copywriters: Adrian An, Peter Moyse
Photographer: Tina Patni
Illustrators: Adrian An, Jun Gomez Jr
Typographer: Adrian An
Retoucher: Ashish Vaze

Tags: Adrian An, Advertising, Ashish Vaze, dubai, everlast, everlast sports, font, font art, fonts, Jun Gomez Jr, marketing, mma, mma clothes, mma gear, Peter Moyse, Tina Patni, type, type art, Typography, UAE, WT
Posted in Advertising, Typography | No Comments »
Thursday, October 22nd, 2009

I’ve got to be honest with ya’ll… I’m not sure what I find more attractive, the model or the font! All joking aside this campaign showcases some really good fashion photography and I love the font they used. If anyone knows what it is, please chime in.



Advertising Agency: P9 Integrated, A Division Of Percept, Mumbai, India
Creative Director: Paras Kanani
Art Directors: Kunjal Nirwani, Vishal Thakur
Photographer: Vikram Bawa

Tags: catwalk autumn, catwalk fashion, catwalkworldwide, catwalkworldwide.com, font, fonts, Photography, type, Typography
Posted in Advertising, Fashion, Photoshop | 3 Comments »
Friday, July 31st, 2009

The ad campaign for this public service announcement is great! I like the creativity behind the typography, very clever. Let’s just hope the message actually get’s through to people!
Advertising Agency: Mercury 360, Bucharest, Romania
Art Director: Ionut Rusu
Copywriter: Alexandru Malaescu
Creative Group Director: Liviu Turcanu

Tags: ads, drunk driving, fonts, marketing, PSA's, Romania, romanian advertising, type, Typography
Posted in Advertising, PSA's, Typography | No Comments »
Friday, July 3rd, 2009

The typography in this ad campaign is so cool it makes me want to pinch somebody! I know what you’re thinking… I’m the kind of guy who would probably find any excuse to pinch anyone, and you’re right! The fact still remains that the typography in this campaign is kicking some major gluteus maximus.
The look is just amazing the message I’m not so sure about. The tagline if you look closely at the bottom by the logo says “For People With A Jewish Sense of Humor”. I kind of laughed when I read it and then when you put it in context with the different ads main messages it’s slightly more humorous but it does seem a little risky that they might offend the Jewish community.
Being a hair salon based in GERMANY, you’d think they’d keep the Jewish humor to a minimum but I don’t know the first thing about the political and social climate of Germany so I’m going to assume they know what they’re doing. In any case if attention is what they wanted then by golly they got it.
Advertising Agency: Jung von Matt / Elbe
Art Directions: Jens Pfau, Arne Weitkämper
Copywriters: Sascha Hanke, Tobias Grimm, Christoph Breitbach
Illustrators: Arne Weitkämper, Nelli Quiring, Julia Stoffer

Tags: Arne Weitkämper, Christoph Breitbach, font art, fonts, Germany, Jens Pfau, jewish art, jewish humor, jewish sense of humor, Jung von Matt, marketing, salons, Sascha Hanke, Tobias Grimm, type, type art, Typography, www.jvm.com
Posted in Advertising, Branding, Typography | No Comments »
Wednesday, March 25th, 2009

When it comes to the most beautiful languages of the world in my opinion, French and Portuguese are tied for first place. I found a wonderful new ad for the Yazigi school made by ad agency ESPM from São Paulo, Brasil. The artwork is wonderful, groovy fun e beleza!

We teach you all English levels: Beginner, intermediate, advanced and Arnold Schwarzenegger.

Of course speaking another language helps your career. Who else kisses up to the boss in two different languages?
Art Director: Rodrigo Daud
Copywriter: Otávio Mastrogiuseppe
Illustrator: Rodrigo Daud

Tags: adobe illustrator, Advertising, advertising brasil, Branding, brasil, fonts, Graphic Design, Illustrator, Otávio Mastrogiuseppe, Rodrigo Daud, type, type art, Typography, yazigi, yazigi school
Posted in Advertising, Branding, Graphic Design, Illustration, Typography | No Comments »