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	<title>www.casualtyofdesign.com &#187; type</title>
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	<link>http://casualtyofdesign.com</link>
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			<item>
		<title>Aspirin, Headaches, Infidelity and Typography</title>
		<link>http://casualtyofdesign.com/2009/12/aspirin-headaches-infidelity-and-typography/</link>
		<comments>http://casualtyofdesign.com/2009/12/aspirin-headaches-infidelity-and-typography/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 16:48:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Ad Campaigns]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[aspirina]]></category>
		<category><![CDATA[Ecuador]]></category>
		<category><![CDATA[Espiral DP]]></category>
		<category><![CDATA[Fernando Logroño]]></category>
		<category><![CDATA[fonts]]></category>
		<category><![CDATA[Guayaquil]]></category>
		<category><![CDATA[type]]></category>
		<category><![CDATA[type aret]]></category>
		<category><![CDATA[type art]]></category>
		<category><![CDATA[typography art]]></category>
		<category><![CDATA[Wadih Antón]]></category>

		<guid isPermaLink="false">http://casualtyofdesign.com/?p=4177</guid>
		<description><![CDATA[
 &#8220;My girlfriend just caught me with another girl.&#8221;

 &#8220;Studying all night for not failing the exam.&#8221;

 &#8220;Power went off just before saving the file.&#8221;
Advertising Agency: Espiral DP, Guayaquil, Ecuador
Creative Directors: Wadih Antón, Fernando Logroño
Art Director: Fernando Logroño
Copywriter: Wadih Anton

]]></description>
			<content:encoded><![CDATA[<p><a href="http://casualtyofdesign.com/wp-content/uploads/2009/12/headache-3.jpg"><img class="alignnone size-medium wp-image-4178" title="headache-3" src="http://casualtyofdesign.com/wp-content/uploads/2009/12/headache-3-610x862.jpg" alt="headache-3" width="610" height="862" border="0" /></a><br />
<strong> &#8220;My girlfriend just caught me with another girl.&#8221;</strong></p>
<p><a href="http://casualtyofdesign.com/wp-content/uploads/2009/12/headache-2.jpg"><img class="alignnone size-medium wp-image-4179" title="headache-2" src="http://casualtyofdesign.com/wp-content/uploads/2009/12/headache-2-610x862.jpg" alt="headache-2" width="610" height="862" border="0" /></a><br />
<strong> &#8220;Studying all night for not failing the exam.&#8221;</strong></p>
<p><a href="http://casualtyofdesign.com/wp-content/uploads/2009/12/headache-3.jpg"><img class="alignnone size-medium wp-image-4178" title="headache-3" src="http://casualtyofdesign.com/wp-content/uploads/2009/12/headache-3-610x862.jpg" alt="headache-3" width="610" height="862" border="0" /></a><br />
<strong> &#8220;Power went off just before saving the file.&#8221;</strong></p>
<p class="credits">Advertising Agency: Espiral DP, Guayaquil, Ecuador<br />
Creative Directors: Wadih Antón, Fernando Logroño<br />
Art Director: Fernando Logroño<br />
Copywriter: Wadih Anton</p>
<p><img class="alignnone" src="http://www.casualtyofdesign.com/blog/images/signature-cod.png" alt="" width="545" height="71" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Super Creative &#8211; Typography</title>
		<link>http://casualtyofdesign.com/2009/12/super-creative-typography/</link>
		<comments>http://casualtyofdesign.com/2009/12/super-creative-typography/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 16:49:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Ad Campaigns]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[Balakrishna Gajelli]]></category>
		<category><![CDATA[DRAFTFCB]]></category>
		<category><![CDATA[DRAFTFCB+ULKA]]></category>
		<category><![CDATA[font art]]></category>
		<category><![CDATA[fonts]]></category>
		<category><![CDATA[Haresh Moorjani]]></category>
		<category><![CDATA[india]]></category>
		<category><![CDATA[K S Chakravarthy]]></category>
		<category><![CDATA[Monica Datta]]></category>
		<category><![CDATA[mumbai]]></category>
		<category><![CDATA[type]]></category>
		<category><![CDATA[type art]]></category>
		<category><![CDATA[Vijaykumar Vasala]]></category>

		<guid isPermaLink="false">http://casualtyofdesign.com/?p=3951</guid>
		<description><![CDATA[
&#8220;Identities can be shaped. Attitude can be infused. Life can be breathed into a single word. No wonder, to us, our work is our God.&#8221;

&#8220;Art immortalizes. It brings life to an empty canvas by infusing it with a thousands of images. Truly, we do see God in every Art.&#8221;

&#8220;It&#8217;s surprising how little things that usually [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://casualtyofdesign.com/wp-content/uploads/2009/12/supercreative-1.jpg"><img class="alignnone size-medium wp-image-3955" title="supercreative-1" src="http://casualtyofdesign.com/wp-content/uploads/2009/12/supercreative-1-610x914.jpg" border="0" alt="supercreative-1" width="610" height="914" /></a><br />
&#8220;Identities can be shaped. Attitude can be infused. Life can be breathed into a single word. No wonder, to us, our work is our God.&#8221;</p>
<p><a href="http://casualtyofdesign.com/wp-content/uploads/2009/12/supercreative-2.jpg"><img class="alignnone size-medium wp-image-3954" title="supercreative-2" src="http://casualtyofdesign.com/wp-content/uploads/2009/12/supercreative-2-610x914.jpg" border="0" alt="supercreative-2" width="610" height="914" /></a><br />
&#8220;Art immortalizes. It brings life to an empty canvas by infusing it with a thousands of images. Truly, we do see God in every Art.&#8221;</p>
<p><a href="http://casualtyofdesign.com/wp-content/uploads/2009/12/supercreative-3.jpg"><img class="alignnone size-medium wp-image-3953" title="supercreative-3" src="http://casualtyofdesign.com/wp-content/uploads/2009/12/supercreative-3-610x914.jpg" border="0" alt="supercreative-3" width="610" height="914" /></a><br />
&#8220;It&#8217;s surprising how little things that usually escape the human eye can come together and create something larger than life. Truly, for us, God lies in the details.&#8221;</p>
<p class="credits">Advertising Agency: DRAFTFCB+ULKA, Mumbai, India<br />
National Creative Director: K S Chakravarthy<br />
Creative Director: Haresh Moorjani<br />
Art Director / Typographer: Balakrishna Gajelli<br />
Illustrators: Balakrishna Gajelli, Vijaykumar Vasala<br />
Copywriter: Monica Datta</p>
<p><img src="http://www.casualtyofdesign.com/blog/images/signature-cod.png" alt="" width="545" height="71" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shaq Still Casting a Shadow Over Kobe &#8211; Coppertone</title>
		<link>http://casualtyofdesign.com/2009/11/shaq-still-casting-a-shadow-over-kobe-coppertone/</link>
		<comments>http://casualtyofdesign.com/2009/11/shaq-still-casting-a-shadow-over-kobe-coppertone/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 15:26:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Ad Campaigns]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[Allan Montayre]]></category>
		<category><![CDATA[coppertone]]></category>
		<category><![CDATA[coppertone sunblock]]></category>
		<category><![CDATA[DM9JaymeSyfu]]></category>
		<category><![CDATA[Eugene Demata]]></category>
		<category><![CDATA[fonts]]></category>
		<category><![CDATA[Herbert Hernandez]]></category>
		<category><![CDATA[Jess Ramo]]></category>
		<category><![CDATA[Manila]]></category>
		<category><![CDATA[Merlee Jayme]]></category>
		<category><![CDATA[Paolo Gripo]]></category>
		<category><![CDATA[philippines]]></category>
		<category><![CDATA[shaq vs kobe]]></category>
		<category><![CDATA[sunblock]]></category>
		<category><![CDATA[type]]></category>

		<guid isPermaLink="false">http://casualtyofdesign.com/?p=3940</guid>
		<description><![CDATA[
I really like the idea behind this ad and it plays well with the product being a Sunblock lotion. The names they chose to use in this campaign are perfect!



Advertising Agency: DM9JaymeSyfu, Manila, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director / Copywriter: Louie Sotto
Creative: Allan Montayre
Art Director: Herbert Hernandez
Producer: Jess Ramo
Photographer: Paolo [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-3941" title="type-shadow-header" src="http://casualtyofdesign.com/wp-content/uploads/2009/11/type-shadow-header-610x116.jpg" alt="type-shadow-header" width="610" height="116" /></p>
<p>I really like the idea behind this ad and it plays well with the product being a Sunblock lotion. The names they chose to use in this campaign are perfect!</p>
<p><a href="http://casualtyofdesign.com/wp-content/uploads/2009/11/type-shadow-1.jpg"><img class="alignnone size-medium wp-image-3944" title="type-shadow-1" src="http://casualtyofdesign.com/wp-content/uploads/2009/11/type-shadow-1-610x406.jpg" border="0" alt="type-shadow-1" width="610" height="406" /></a></p>
<p><a href="http://casualtyofdesign.com/wp-content/uploads/2009/11/type-shadow-2.jpg"><img class="alignnone size-medium wp-image-3943" title="type-shadow-2" src="http://casualtyofdesign.com/wp-content/uploads/2009/11/type-shadow-2-610x406.jpg" border="0" alt="type-shadow-2" width="610" height="406" /></a></p>
<p><a href="http://casualtyofdesign.com/wp-content/uploads/2009/11/type-shadow-3.jpg"><img class="alignnone size-medium wp-image-3942" title="type-shadow-3" src="http://casualtyofdesign.com/wp-content/uploads/2009/11/type-shadow-3-610x406.jpg" border="0" alt="type-shadow-3" width="610" height="406" /></a></p>
<p class="credits">Advertising Agency: DM9JaymeSyfu, Manila, Philippines<br />
Chief Creative Officer: Merlee Jayme<br />
Executive Creative Director: Eugene Demata<br />
Creative Director / Copywriter: Louie Sotto<br />
Creative: Allan Montayre<br />
Art Director: Herbert Hernandez<br />
Producer: Jess Ramo<br />
Photographer: Paolo Gripo</p>
<p><img class="alignnone" src="http://www.casualtyofdesign.com/blog/images/signature-cod.png" alt="" width="545" height="71" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Everlast Looks to TKO &#8211; MMA with Typography Uppercut!</title>
		<link>http://casualtyofdesign.com/2009/11/everlast-looks-to-tko-mma-with-typography-uppercut/</link>
		<comments>http://casualtyofdesign.com/2009/11/everlast-looks-to-tko-mma-with-typography-uppercut/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 16:58:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[Adrian An]]></category>
		<category><![CDATA[Ashish Vaze]]></category>
		<category><![CDATA[dubai]]></category>
		<category><![CDATA[everlast]]></category>
		<category><![CDATA[everlast sports]]></category>
		<category><![CDATA[font]]></category>
		<category><![CDATA[font art]]></category>
		<category><![CDATA[fonts]]></category>
		<category><![CDATA[Jun Gomez Jr]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mma]]></category>
		<category><![CDATA[mma clothes]]></category>
		<category><![CDATA[mma gear]]></category>
		<category><![CDATA[Peter Moyse]]></category>
		<category><![CDATA[Tina Patni]]></category>
		<category><![CDATA[type]]></category>
		<category><![CDATA[type art]]></category>
		<category><![CDATA[UAE]]></category>
		<category><![CDATA[WT]]></category>

		<guid isPermaLink="false">http://casualtyofdesign.com/?p=3621</guid>
		<description><![CDATA[
You don&#8217;t see Everlast around too much anymore especially in the shadow of new companies like &#8220;Tap Out&#8221; and &#8220;Affliction&#8221;. Everlast is best known for their presence in the world of boxing; What some people don&#8217;t know is that Everlast is now making their push to snatch a share of the MMA world! I wish [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-3622" title="everlast-header" src="http://casualtyofdesign.com/wp-content/uploads/2009/11/everlast-header-610x74.jpg" alt="everlast-header" width="610" height="74" /></p>
<p>You don&#8217;t see Everlast around too much anymore especially in the shadow of new companies like &#8220;Tap Out&#8221; and &#8220;Affliction&#8221;. Everlast is best known for their presence in the world of boxing; What some people don&#8217;t know is that Everlast is now making their push to snatch a share of the MMA world! I wish them all the luck in the world especially because I&#8217;m sick and tired of seeing all these gym rats running around with tight Affliction t-shirts on (at the grocery store, at yoga, at nice restaurants, etc.)!</p>
<p>I really like the typography but I&#8217;m not too sure it&#8217;s what Everlast needs marketing wise to make an impact on their target demographic. I don&#8217;t think the average muscle head, protein shake drinking&#8230; arm bar submitting guy cares about typography. I on the other hand can appreciate it&#8230; so for that, kudos Everlast but you probably should have played it safe with girls in bikinis or pit bulls graphics and tattoo art!</p>
<p><a href="http://casualtyofdesign.com/wp-content/uploads/2009/11/everlast-11.jpg"><img class="alignnone size-medium wp-image-3625" title="everlast-1" src="http://casualtyofdesign.com/wp-content/uploads/2009/11/everlast-11-610x420.jpg" border="0" alt="everlast-1" width="610" height="420" /></a></p>
<p><a href="http://casualtyofdesign.com/wp-content/uploads/2009/11/everlast-2.jpg"><img src="http://casualtyofdesign.com/wp-content/uploads/2009/11/everlast-2-610x420.jpg" alt="everlast-2" title="everlast-2" width="610" height="420" class="alignnone size-medium wp-image-3623" /></a></p>
<p>Advertising Agency: JWT, Dubai, UAE<br />
Art Directors / Copywriters: Adrian An, Peter Moyse<br />
Photographer: Tina Patni<br />
Illustrators: Adrian An, Jun Gomez Jr<br />
Typographer: Adrian An<br />
Retoucher: Ashish Vaze</p>
<p><img class="alignnone" src="http://www.casualtyofdesign.com/blog/images/signature-cod.png" alt="" width="545" height="71" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Catwalk Autumn Winter 2009 &#8211; Fonts and Fashion</title>
		<link>http://casualtyofdesign.com/2009/10/catwalk-autumn-winter-2009-fonts-and-fashion/</link>
		<comments>http://casualtyofdesign.com/2009/10/catwalk-autumn-winter-2009-fonts-and-fashion/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 17:10:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Photoshop]]></category>
		<category><![CDATA[catwalk autumn]]></category>
		<category><![CDATA[catwalk fashion]]></category>
		<category><![CDATA[catwalkworldwide]]></category>
		<category><![CDATA[catwalkworldwide.com]]></category>
		<category><![CDATA[font]]></category>
		<category><![CDATA[fonts]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[type]]></category>
		<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://casualtyofdesign.com/?p=3559</guid>
		<description><![CDATA[
I&#8217;ve got to be honest with ya&#8217;ll&#8230; I&#8217;m not sure what I find more attractive, the model or the font! All joking aside this campaign showcases some really good fashion photography and I love the font they used. If anyone knows what it is, please chime in.



Advertising Agency: P9 Integrated, A Division Of Percept, Mumbai, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-3560" title="catwalk-header" src="http://casualtyofdesign.com/wp-content/uploads/2009/10/catwalk-header-610x195.jpg" alt="catwalk-header" width="610" height="195" /></p>
<p>I&#8217;ve got to be honest with ya&#8217;ll&#8230; I&#8217;m not sure what I find more attractive, the model or the font! All joking aside this campaign showcases some really good fashion photography and I love the font they used. If anyone knows what it is, please chime in.</p>
<p><a href="http://casualtyofdesign.com/wp-content/uploads/2009/10/catwalk-1.jpg"><img class="alignnone size-medium wp-image-3563" title="catwalk-1" src="http://casualtyofdesign.com/wp-content/uploads/2009/10/catwalk-1-610x464.jpg" border="0" alt="catwalk-1" width="610" height="464" /></a></p>
<p><a href="http://casualtyofdesign.com/wp-content/uploads/2009/10/catwalk-2.jpg"><img class="alignnone size-medium wp-image-3561" title="catwalk-2" src="http://casualtyofdesign.com/wp-content/uploads/2009/10/catwalk-2-610x900.jpg" border="0" alt="catwalk-2" width="610" height="900" /></a></p>
<p><a href="http://casualtyofdesign.com/wp-content/uploads/2009/10/catwalk-3.jpg"><img class="alignnone size-medium wp-image-3562" title="catwalk-3" src="http://casualtyofdesign.com/wp-content/uploads/2009/10/catwalk-3-610x900.jpg" border="0" alt="catwalk-3" width="610" height="900" /></a></p>
<p class="credits">Advertising Agency: P9 Integrated, A Division Of Percept, Mumbai, India<br />
Creative Director: Paras Kanani<br />
Art Directors: Kunjal Nirwani, Vishal Thakur<br />
Photographer: Vikram Bawa</p>
<p class="credits"><img class="alignnone" src="http://www.casualtyofdesign.com/blog/images/signature-cod.png" alt="" width="545" height="71" /></p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Romanian Drunk Driving PSA with Killer Typography</title>
		<link>http://casualtyofdesign.com/2009/07/romanian-drunk-driving-psa-with-killer-typography/</link>
		<comments>http://casualtyofdesign.com/2009/07/romanian-drunk-driving-psa-with-killer-typography/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 22:43:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[PSA's]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[drunk driving]]></category>
		<category><![CDATA[fonts]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Romania]]></category>
		<category><![CDATA[romanian advertising]]></category>
		<category><![CDATA[type]]></category>

		<guid isPermaLink="false">http://casualtyofdesign.com/?p=2827</guid>
		<description><![CDATA[
The ad campaign for this public service announcement is great! I like the creativity behind the typography, very clever. Let&#8217;s just hope the message actually get&#8217;s through to people!
Advertising Agency: Mercury 360, Bucharest, Romania
Art Director: Ionut Rusu
Copywriter: Alexandru Malaescu
Creative Group Director: Liviu Turcanu

]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-2830" title="romaniandrinkdrive-header" src="http://casualtyofdesign.com/wp-content/uploads/2009/07/romaniandrinkdrive-header-610x254.jpg" alt="romaniandrinkdrive-header" width="610" height="254" /></p>
<p>The ad campaign for this public service announcement is great! I like the creativity behind the typography, very clever. Let&#8217;s just hope the message actually get&#8217;s through to people!<br />

<a href='http://casualtyofdesign.com/2009/07/romanian-drunk-driving-psa-with-killer-typography/romaniandrinkdrive-2/' title='romaniandrinkdrive-2'><img width="175" height="247" src="http://casualtyofdesign.com/wp-content/uploads/2009/07/romaniandrinkdrive-2-175x247.jpg" class="attachment-thumbnail" alt="" title="romaniandrinkdrive-2" /></a>
<a href='http://casualtyofdesign.com/2009/07/romanian-drunk-driving-psa-with-killer-typography/romaniandrinkdrive-1/' title='romaniandrinkdrive-1'><img width="175" height="247" src="http://casualtyofdesign.com/wp-content/uploads/2009/07/romaniandrinkdrive-1-175x247.jpg" class="attachment-thumbnail" alt="" title="romaniandrinkdrive-1" /></a>
</p>
<p class="credits">Advertising Agency: Mercury 360, Bucharest, Romania<br />
Art Director: Ionut Rusu<br />
Copywriter: Alexandru Malaescu<br />
Creative Group Director: Liviu Turcanu<br />
<img class="alignnone" src="http://www.casualtyofdesign.com/blog/images/signature-cod.png" alt="" width="545" height="71" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Typography With A Jewish Sense Of Humor</title>
		<link>http://casualtyofdesign.com/2009/07/typography-with-a-jewish-sense-of-humor/</link>
		<comments>http://casualtyofdesign.com/2009/07/typography-with-a-jewish-sense-of-humor/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 18:19:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[Arne Weitkämper]]></category>
		<category><![CDATA[Christoph Breitbach]]></category>
		<category><![CDATA[font art]]></category>
		<category><![CDATA[fonts]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[Jens Pfau]]></category>
		<category><![CDATA[jewish art]]></category>
		<category><![CDATA[jewish humor]]></category>
		<category><![CDATA[jewish sense of humor]]></category>
		<category><![CDATA[Jung von Matt]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[salons]]></category>
		<category><![CDATA[Sascha Hanke]]></category>
		<category><![CDATA[Tobias Grimm]]></category>
		<category><![CDATA[type]]></category>
		<category><![CDATA[type art]]></category>
		<category><![CDATA[www.jvm.com]]></category>

		<guid isPermaLink="false">http://casualtyofdesign.com/?p=2562</guid>
		<description><![CDATA[
The typography in this ad campaign is so cool it makes me want to pinch somebody! I know what you&#8217;re thinking&#8230; I&#8217;m the kind of guy who would probably find any excuse to pinch anyone, and you&#8217;re right! The fact still remains that the typography in this campaign is kicking some major gluteus maximus.
The look [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-2567" title="jewish-header" src="http://casualtyofdesign.com/wp-content/uploads/2009/07/jewish-header.jpg" alt="jewish-header" width="605" height="159" /></p>
<p>The typography in this ad campaign is so cool it makes me want to pinch somebody! I know what you&#8217;re thinking&#8230; I&#8217;m the kind of guy who would probably find any excuse to pinch anyone, and you&#8217;re right! The fact still remains that the typography in this campaign is kicking some major gluteus maximus.</p>
<p>The look is just amazing the message I&#8217;m not so sure about. The tagline if you look closely at the bottom by the logo says &#8220;For People With A Jewish Sense of Humor&#8221;. I kind of laughed when I read it and then when you put it in context with the different ads main messages it&#8217;s slightly more humorous but it does seem a little risky that they might offend the Jewish community.</p>
<p>Being a hair salon based in GERMANY, you&#8217;d think they&#8217;d keep the Jewish humor to a minimum but I don&#8217;t know the first thing about the political and social climate of Germany so I&#8217;m going to assume they know what they&#8217;re doing. In any case if attention is what they wanted then by golly they got it.<br />

<a href='http://casualtyofdesign.com/2009/07/typography-with-a-jewish-sense-of-humor/jewish-4/' title='jewish-4'><img width="175" height="242" src="http://casualtyofdesign.com/wp-content/uploads/2009/07/jewish-4-175x242.jpg" class="attachment-thumbnail" alt="" title="jewish-4" /></a>
<a href='http://casualtyofdesign.com/2009/07/typography-with-a-jewish-sense-of-humor/jewish-3/' title='jewish-3'><img width="175" height="242" src="http://casualtyofdesign.com/wp-content/uploads/2009/07/jewish-3-175x242.jpg" class="attachment-thumbnail" alt="" title="jewish-3" /></a>
<a href='http://casualtyofdesign.com/2009/07/typography-with-a-jewish-sense-of-humor/jewish-2/' title='jewish-2'><img width="175" height="242" src="http://casualtyofdesign.com/wp-content/uploads/2009/07/jewish-2-175x242.jpg" class="attachment-thumbnail" alt="" title="jewish-2" /></a>
<a href='http://casualtyofdesign.com/2009/07/typography-with-a-jewish-sense-of-humor/jewish-1/' title='jewish-1'><img width="175" height="242" src="http://casualtyofdesign.com/wp-content/uploads/2009/07/jewish-1-175x242.jpg" class="attachment-thumbnail" alt="" title="jewish-1" /></a>
</p>
<p class="credits">Advertising Agency: <a href="http://www.jvm.com/" target="_blank">Jung von Matt</a> / Elbe<br />
Art Directions: Jens Pfau, Arne Weitkämper<br />
Copywriters: Sascha Hanke, Tobias Grimm, Christoph Breitbach<br />
Illustrators: Arne Weitkämper, Nelli Quiring, Julia Stoffer</p>
<p><img class="alignnone" src="http://www.casualtyofdesign.com/blog/images/signature-cod.png" alt="" width="545" height="71" /></p>
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		<title>Portuguese Never Looked So Damn Good &#8211; Typography</title>
		<link>http://casualtyofdesign.com/2009/03/portuguese-never-looked-so-damn-good-typography/</link>
		<comments>http://casualtyofdesign.com/2009/03/portuguese-never-looked-so-damn-good-typography/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 17:12:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[adobe illustrator]]></category>
		<category><![CDATA[advertising brasil]]></category>
		<category><![CDATA[brasil]]></category>
		<category><![CDATA[fonts]]></category>
		<category><![CDATA[Illustrator]]></category>
		<category><![CDATA[Otávio Mastrogiuseppe]]></category>
		<category><![CDATA[Rodrigo Daud]]></category>
		<category><![CDATA[type]]></category>
		<category><![CDATA[type art]]></category>
		<category><![CDATA[yazigi]]></category>
		<category><![CDATA[yazigi school]]></category>

		<guid isPermaLink="false">http://casualtyofdesign.wordpress.com/?p=1595</guid>
		<description><![CDATA[
When it comes to the most beautiful languages of the world in my opinion, French and Portuguese are tied for first place. I found a wonderful new ad for the Yazigi school made by ad agency ESPM from São Paulo, Brasil. The artwork is wonderful, groovy fun e beleza!

We teach you all English levels: Beginner, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1598" title="brasil" src="http://casualtyofdesign.files.wordpress.com/2009/03/brasil.jpg" alt="brasil" width="440" height="266" /></p>
<p>When it comes to the most beautiful languages of the world in my opinion, French and Portuguese are tied for first place. I found a wonderful new ad for the Yazigi school made by ad agency ESPM from São Paulo, Brasil. The artwork is wonderful, groovy fun e beleza!</p>
<p><a href="http://casualtyofdesign.files.wordpress.com/2009/03/lang2.jpg"><img class="alignnone size-full wp-image-1597" title="lang2" src="http://casualtyofdesign.files.wordpress.com/2009/03/lang2.jpg" border="0" alt="lang2" width="440" height="293" /></a></p>
<p><strong>We teach you all English levels: Beginner, intermediate, advanced and Arnold Schwarzenegger.</strong></p>
<p><a href="http://casualtyofdesign.files.wordpress.com/2009/03/lang1.jpg"><img class="alignnone size-full wp-image-1596" title="lang1" src="http://casualtyofdesign.files.wordpress.com/2009/03/lang1.jpg" alt="lang1" width="440" height="293" border="0" /></a></p>
<p><strong>Of course speaking another language helps your career. Who else kisses up to the boss in two different languages?</strong></p>
<p class="credits">Art Director: Rodrigo Daud<br />
Copywriter: Otávio Mastrogiuseppe<br />
Illustrator: Rodrigo Daud<br />
<img class="alignnone" src="http://www.casualtyofdesign.com/blog/images/signature-cod.png" alt="" width="545" height="71" /></p>
]]></content:encoded>
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