Advertising Agency: McCann Erickson, Mumbai, India
Creative Directors: Niranjan Kaushik, Akshay Kapnadak
Art Director: Amol Kulkarni
Copywriter: Prajato Guha Thakurta
Additional credits: Harshad Sreedharan, Shashank Lanjekar

Well I have to give it up for the creativity but I’m not too sure how well this would go over in the eyes of the general public. I don’t think this ad was actually made by Durex, this seems like a student project maybe. It’s funny… and the ad would certainly grab a lot of attention but I don’t think Durex would want the blow back that would come with making an ad like this public. I will say however it’s perfect for the blogosphere and viral advertising!

Designer: Andrej Krahne

Advertising Agency: zig, Toronto, Canada
Creative Director: Martin Beauvais
Associate Creative Directors: Michael Murray, Jason Hill
Art Director: Craig Ferguson
Copywriter: Steven Barr
Additional credits: Grace Castenada (Coach), Sheri Hachey (Team Leader), Lynn Sivec (Strategic Planner)

Advertising Agency: WAX Partnership, Canada
Creative Directors: Sebastien Wilcox, Joe Hospodarec
Art Director: Brad Connell
Copywriter: Stephanie Bialik
Illustrator: Magnus M. Bratteng

“Studying all night for not failing the exam.”

“Power went off just before saving the file.”

Advertising Agency: Espiral DP, Guayaquil, Ecuador
Creative Directors: Wadih Antón, Fernando Logroño
Art Director: Fernando Logroño
Copywriter: Wadih Anton

“Art immortalizes. It brings life to an empty canvas by infusing it with a thousands of images. Truly, we do see God in every Art.”

“It’s surprising how little things that usually escape the human eye can come together and create something larger than life. Truly, for us, God lies in the details.”

Advertising Agency: DRAFTFCB+ULKA, Mumbai, India
National Creative Director: K S Chakravarthy
Creative Director: Haresh Moorjani
Art Director / Typographer: Balakrishna Gajelli
Illustrators: Balakrishna Gajelli, Vijaykumar Vasala
Copywriter: Monica Datta

I really like the idea behind this ad and it plays well with the product being a Sunblock lotion. The names they chose to use in this campaign are perfect!

Advertising Agency: DM9JaymeSyfu, Manila, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director / Copywriter: Louie Sotto
Creative: Allan Montayre
Art Director: Herbert Hernandez
Producer: Jess Ramo
Photographer: Paolo Gripo

You don’t see Everlast around too much anymore especially in the shadow of new companies like “Tap Out” and “Affliction”. Everlast is best known for their presence in the world of boxing; What some people don’t know is that Everlast is now making their push to snatch a share of the MMA world! I wish them all the luck in the world especially because I’m sick and tired of seeing all these gym rats running around with tight Affliction t-shirts on (at the grocery store, at yoga, at nice restaurants, etc.)!

I really like the typography but I’m not too sure it’s what Everlast needs marketing wise to make an impact on their target demographic. I don’t think the average muscle head, protein shake drinking… arm bar submitting guy cares about typography. I on the other hand can appreciate it… so for that, kudos Everlast but you probably should have played it safe with girls in bikinis or pit bulls graphics and tattoo art!

Advertising Agency: JWT, Dubai, UAE
Art Directors / Copywriters: Adrian An, Peter Moyse
Photographer: Tina Patni
Illustrators: Adrian An, Jun Gomez Jr
Typographer: Adrian An
Retoucher: Ashish Vaze