Print Design

Print Design

Catching the attention of people these days isn't always the easy. In a world of neon signs, internet pop up windows, super bowl commercials and super sized everything, having someone take notice to your print campaign takes a skilled hand, proven success and experience.

Here at Casualty of Design we are trained in the art of print propaganda! We have all the tools and experience necessary to deliver your message in ways you've never imagined.

Typography, color schema, content balance all of these important techniques as well as others are implemented in the creation of all design projects.

Sometimes its not what's there but what's not there that says exactly what needs to be said. We are masters at manipulating open space, it also comes very natural to us to make the best use out of the "empty space" as well.

Its one thing to have your ideas brought to reality by one of the creative minds here at Casualty, but what to do next? As we're sure you're already aware the entire scope of your companies advertising campaign will go well beyond the Internet alone.

Casualty of design is your one stop shop we can deliver everything you need from the pixels to print we've got all the bases covered.

Plotting Your Print Plan of Attack

Time to dust off your old advertisements and make the changes necessary to ensure the maximum success of your new marketing campaign with Casualty of Design.

The first step in developing a print marketing campaign is to identify clearly the basic components of successful advertisements in the area you are pursueing. To simplify the multitude of choices available, we will focus on two primary categories: branding advertisements and direct-response advertisements.

Branding advertisements are messages designed to elicit an emotion, while direct-response advertisements are designed to evoke an action. An example of a branding advertisement is an ad for a name brand clothing designer that, by associating an attractive and glamorous lifestyle with the brand, highlights and reinforces the perceived benefits of owning clothing from that brand.

A direct-response advertisement example would be a local mall or clothing boutique advertising a sale on the clothing line, which gives the reader the financial incentive to buy.

Combined, branding and direct-response advertising pack a powerful punch. The branding part of the advertisement will ensure a long-term presence and positive image in the reader’s mind, while the direct-response portion will give the reader a call to action and a tangible reason to purchase.